OVERVIEW
Founded in 2004 by Tom Binns and Cristina Viera-Newton, Tom Binns Design LLC designs and markets high-quality contemporary design jewellery. The Company offers pieces that reflect an original interpretation of modern luxury under the artistic direction of the Company’s founder, Tom Binns. A veteran in the jewellery design industry, Tom Binns is an artist known for creating jewellery with relevant themes; a trend leader, not a follower.
Throughout his career, Tom Binns has garnered a cult following for his designs which combine elegance with anti-conformist sentiment and which earned him the prestigious 2006 Accessory Designer of the Year from the Council of Fashion Designers of America (“CFDA”). Currently, the Company’s jewellery is sold to some of the world’s leading retail boutiques, including Neiman Marcus, Colette (Paris), Maxfield (Los Angeles), Ikram (Chicago), and Joyce (Hong Kong). The jewellery has been featured in top fashion magazines, most of the global Vogue offerings and W Magazine, and has adorned the arms and necks of top celebrities around the world.
HISTORY
Tom Binns has been designing, manufacturing and distributing jewellery for over twenty-five years. Beginning his revolutionary career in 1981, Tom Binns was and remains inspired by the early twentieth century Dada movement, the main theme of which includes deliberate irrationality, anarchy, and the rejection of standard beauty and social organization.
Over the years, Mr. Binns has created a number of couture collections all uniting elegance with anarchy. These vintage collections consist of handcrafted, one-of-a-kind pieces that are distributed to high-end boutiques globally with retail prices ranging from $1,000 to $50,000. The materials used for these pieces range from anything to everything, precious and non-precious, at times featuring materials such as sea glass and reconstituted costume jewellery. In 2004, the Company was formed to design and market several different jewellery collections at more accessible price points.
All of the Company’s designs are timeless versions of some of Tom Binns’s most successful archive couture pieces and all carry the Tom Binns attitude.
